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Opportunity grows for red dairy exports

PERU and China are becoming hot markets for Australia's red dairy genetics, with Genetics Australia chief executive officer Anthony Shelly saying Australian Red demand grows each year.

“The past year we have seen new markets open up in Peru and China and when we present the advantages the Australian Red offers there is immediate interest and farmers are keen to try some,” he said.

After two years of establishing a health protocol, the first order to Peru and has just been exported, including Australian Red bulls.

China has recently placed its second order.

“This would be the largest single order we have ever received for Red semen to be exported,” Mr Shelly said.

In the past year, Genetics Australia has also exported Red semen to several other Latin American and Asian countries, the United States, Europe and New Zealand.

“We see repeat sales when heifers begin milking so this is always a good sign,” he said. “It’s a long time from the time of export to when a heifer commences milking, and for this reason we are very excited about the future sales potential in China."

Mr Shelly said the success of export sales could not have come at a better time as Genetics Australia has recently committed as a platinum sponsor of the International Red Dairy Breed Federation conference to be held in Australia in late March. Beginning in SA, the post conference tour will travel through south-west Vic and conclude in Gippsland, including a tour of the Genetics Australia farm.

Article was published by The Stock & Land.