What is HerdInsights?

HerdInsights is a multi-metric, cloud-based ‘Smart Collar’ for dairy cows which improves the efficiency of farm breeding programs and reduces health care costs through early illness detection.

How it works

HerdInsights uses a multi-metric analysis on each individual cows behaviour enabling more accurate and timely heat detection. Pre-breeding, HerdInsights identifies both cystic and non-cycling cows enabling early intervention and treatment.
Combining pre –breeding analysis with post partum health detection and a 96% heat detection rate ensures that HerdInsights can maximise your 3 and 6 week submission rates.

HerdInsights monitors a cows feeding and rumination behaviour, compares this to her usual behaviour and to that of the rest of the herd. As such we are gaining an informed, data led insight into feed quality, reproduction management and cow efficiency with real, tangible results for the farmer…….Healthier cows pregnant quicker in a more efficient, cost saving manner!

What we do:

Reproductive Management

  • Pre breeding analysis
  • Estrus Detection
  • Pregnancy Check List
  • Embryo Losses

Health management

  • Reactive – monitoring each cows health index and generating alerts for sick cows
  • Proactive – providing reports on your herds progress and status
  • Monitoring Treatment Effectiveness

HerdInsights Key Product Features:

  • Validated 96% Heat Detection Rate
  • The HerdInsights app is smart phone, tablet, desktop and laptop compatible
  • Cloud based – FREE Automatic Software Updates
  • NFC Capability for easy installation
  • Push notifications and text message alerts
  • Automatic Battery Monitoring
  • Replacement batteries
  • Off farm heifer management

Independent research carried out by Giessen University, Germany, has validated HerdInsights results as:

  • 96% estrus detection rate
  • 93% 3-week submission rate
  • 100% 6-week submission rate
  • 82% 6-week in calf rate
  • 100% sick cow detection

These results were achieved by monitoring:

Estrus, based on:

  •         Cows mounting behaviour
  •          Estrus activity
  •          Chin resting behaviour

Health, based on:

  •          Resting behaviour
  •          Feeding behaviour
  •          Rumination
  •          General activity


 HerdInsights has an open API which enables integration into most drafting gates.

HerdInsights talks to the drafting gate to automatically draft those cows that need attention.

Talk to your Genetics Australia representative today to find out whether HerdInsights integrates with your drafting system.

HerdInsights App

  • The HerdInsights application runs on your smart phone or tablet and is with you wherever you go.
  • Runs on your smart phone or tablet Alerts are categrorised by health and estrus
  • Provides information to verify the alert
  • Traceability down to the individual cow
  • Unparallelled accuracy
  • Over 90% heat detection rate
  • Access anywhere in the world
  • Collar Battery Monitoring and Management
  • Continuous Monitoring and Improvements
  • Always have the Latest Software Version
  • Easy 3rd Party Integration