Why does a herd improvement company sell merchandise?
Genetics Australia offers merchandise as a service to improve the profitability of it's farmer shareholders. Part of the Genetics Australia mission is to improve the profitability of it's farmer shareholders, and combining the buying power of shareholders is one way to do this.
Do you sell to non shareholders?
Yes we do. The majority of sales are to shareholders but non shareholders may purchase from this web site. The increased sales volume we get allows us to achieve better prices for our shareholders.