loader image

Bryan Dickson has reached a stage in his life where he wants to slow down a bit, but he still has a SUPERPOWER on his side

Aug 16, 2022

Bryan is celebrating more ABV success with SUPERPOWER receiving his first daughter proven breeding value and shooting straight to the top as the number one Australian-standing daughter proven Holstein.

Marketed by Genetics Australia, Emu Banks SUPERPOWER is expected to live up to his name and deliver extremely profitable and robust cows with tremendous production and strength traits.

For Bryan and his wife Jo, it”s another in a long line of successes, including CHRISTMAS which topped the bull rankings seven years ago.

SUPERPOWER graduated to the Genetics Australia proven daughter team after the April 2022 ABV release with an impressive 454 BPI and 256 ASI, easily placing him into the top one per cent of bulls available and the highest new Australian bull. He is A22, an impressive +.56% for Protein and +.27% for Fat with positive a milk ABV.

But Genetics Australia”s Western Victorian Regional Sales Manager Rodney Brooks says it”s not just production where he excels; he is equally as impressive for health traits. ‘His 105 for Mastitis Resistance, 110 for Daughter Fertility and 102 for Calving Ease with a -4 for Gestation Length make him a Total Performance Sire and will ensure he is included in many breeding programs,’ he said.

His daughters are very black, of lower stature with a “no holes” type and mammary ABV. Semen is available as sexed or conventional.

The herd”s ongoing success – including being the second ranked Holstein herd in Australia after the April proof run, augers well for the farm”s first reduction sale with about 250 cows going under the hammer at Mortlake on June 1.

‘I don”t know the average BPI but they will be good commercial cows and mostly freshly calved from February through to June. Even my very top cows are not show cows; they”re commercial and every cow gets treated equally; no-one gets favours.’

Bryan and Jo sold their second farm at Glenfyne a couple of years ago and are already enjoying the lifestyle benefits since concentrating on their Terang property.

‘I”m not going to retire but I”m going from 1000 down to 700 and enjoy life a little bit more,’ he said.

Bryan recently went to Pakistan with Genetics Australia”s export manager Rob Derksen. ‘I want to do more of that,’ he said. ‘It worked really well. A lot of the farmers wanted to talk to another farmer.’

Bryan, who sells about 20 registered genomic Holstein bulls per year, has sold bulls to Genetics Australia since 2007, usually giving the company first choice.

CARTEL, a young genomic bull at TLG with a very good Type proof, is also from an Emu Banks home-bred family.

WE’RE HIRING: Beef Sales Consultant

Are you passionate about the future of beef production and ready to combine your commercial drive with technical expertise? Join Genetics Australia and play a pivotal role in helping producers improve herd performance, profitability, and long-term sustainability. Apply now! Drive beef sales growth across Queensland & Northern Australia Partner with producers to improve herd performance […]

Harnessing AI to Transform Agriculture

For farmers, AI has traditionally referred to artificial insemination but the new form of AI – artificial intelligence – has the potential to transform agriculture. Co-founder of Audacious Agriculture Stuart Austin says AI could be a game changer for farmers who will have easier and quicker access to data and new imaging opportunities. Mr Austin […]

GA 2026 Conference: South Gippsland Farmer Continues Mentorship Journey

Kate Kirk admits she was a total novice when she was introduced to dairy farming. At the time, Kate was working in a Leongatha supermarket in South Gippsland. Her then boyfriend, share farmer Jason Kirk whose family had two farms at Loch, needed to find a new worker when his sister moved on to run […]

Genetics Australia Beef Forum, GA Beef Forum 2022

Genetics Australia Beef Forum 2026: Angus Genetics in Northern Australia

Research into how Angus cattle are being better prepared to cope with northern Australian conditions will be presented at a forum in Emerald next month. Angus Australia extension officer Brad Hine will deliver a research, development and extension update on Angus in the North at Genetics Australia’s beef forum at Emerald, Queensland on March 11. Dr […]

GA 2026: Conference To Focus On Cattle Breeding Innovation

A conference in Geelong next month will show Australian cattle breeders how new technologies and innovations can shape the future of their herds and businesses. The GA 2026 Today, Tomorrow and Beyond conference hosted by Genetics Australia on March 17-18 will feature local and international speakers, farmers and dairy and beef industry leaders. The conference […]

Backing a vital system

In taking on national responsibility for the Genex HerdMonitor in Australia, Jon Down knows he’s backing a good thing. “I want to be part of a product that makes a difference for farmers,” he says. “It’s a struggle to get good staff and technology is filling that gap, and on top of that, staff want […]

New bull honours Greg Tiller

Gippsland farmer Daryl Hoey has had numerous bulls into the AI system, but his latest addition is something special. GT, which is joining the Genetics Australia Jersey portfolio this spring, has been named in honour of Daryl’s great mate, Greg Tiller. While it’s a bittersweet moment, it also gives Daryl great pride to recognise the […]

Genetics Australia re-accredited for China exports 

Australian semen and embryos will soon be exported to China for the first time in more than four years in a major coup for the local industry.  Genetics Australia (GA), including subsidiary Total Livestock Genetics (TLG), has been granted official re-accreditation to export both bovine semen and embryos to China, re-opening a potentially huge market […]

Media Release: Trans Ova Launching in Australia

Camperdown VIC, Australia – On July 1, 2025, Trans Ova Genetics, the global leader in bovine reproductive technologies, will officially launch in Australia in conjunction with Total Livestock Genetics (TLG) in Camperdown, Victoria, Australia, marking a major step in global livestock reproduction innovation. For the first time, Australian cattle producers will benefit from the advanced […]

Introducing Cathy Cole  

Sales Representative – Gippsland, Genetics Australia  We are pleased to announce that Cathy Cole has joined the Genetics Australia team in the role of Sales Representative for Gippsland, bringing over three decades of experience across dairy reproduction, animal health, and agribusiness.  In her role with Genetics Australia, Cathy’s focus is on building strong relationships with […]