loader image

Member Information: Genetics Australia Proposal of Joint Venture with URUS Group

Apr 3, 2023

Dear Genetics Australia Co-Operative Shareholder Members,

It is with great excitement that this morning we announce the proposed formation of a joint venture (JV) with the URUS Group, a global leader in cattle genetics, and the Genetics Australia Co-Operative Limited (GAC).

The JV with URUS is being proposed for several key reasons, including:

  • To ensure the long-term sustainability and financial viability of GAC;
  • To enable our business to provide both our Members and the broader Dairy & Beef industries with world leading products, technologies and services;
  • To provide our staff with the opportunity to grow and expand their knowledge in our industry; and
  • To continue our focus of supporting genetic enhancement of the Australian Dairy and Beef herds.


In proposing this JV your Board has been focused on several key areas, namely:

  • Ensuring the assets that the GAC has built up over many years are protected;
  • Ensuring that the business is sustainable for the long term and can provide appropriate returns on the GAC”s asset base;
  • Ensuring that the goodwill developed in the Genetics Australia brand remains;
  • Ensuring that the business can continue to provide the highest quality of products and services to Members and Australian farmers along with providing access to Australian genetics for our international customers.


Your Board strongly recommends the proposed JV and encourages you to read both the attached document which provides some initial information and Q&A”s. The formal voting document has been sent in the mail and should arrive with you in the coming days, if this information has not arrived by the 15th of April, please contact [email protected]

Over the coming days we have arranged several Member meetings and information sessions where you will be able to meet with both GAC and URUS Group representatives who will be in Australia this week. We appreciate that this is short notice, however if you can attend any of these sessions we certainly encourage you to.

MEMBER MEETINGS – IN PERSON

COBDEN BOWLING CLUB RSVP HERE
TUESDAY 4TH APRIL – 11.30AM
6 Rix Avenue, Cobden

LEONGATHA RSLRSVP HERE
WEDNESDAY 5TH APRIL – 12.30PM
Corner Michael Pl & Smith St, Leongatha

CALEDONIAN HOTEL – ECHUCARSVP HERE
WEDNESDAY 5TH OF APRIL – 7.00PM
110 Hare St, Echuca

COMFORT INN & SUITES (FORMERLY QUALITY INN TRARALGON)RSVP HERE
THURSDAY 6TH OF APRIL – 12.00PM
5601 Princes Highway Traralgon


MEMBER MEETINGS – ONLINE

TUESDAY 4TH APRIL – 9.00AM (AEST)
CLICK HERE FOR ZOOM LINK

WEDNESDAY 5TH APRIL – 3.00PM (AEST)
CLICK HERE FOR ZOOM LINK

FRIDAY 14TH APRIL – 3.00PM (AEST)
CLICK HERE FOR ZOOM LINK


If you have any questions at all, please don”t hesitate to contact [email protected] or indeed any of the Board or Senior Executive. We look forward to your support in this exciting new phase for our business.

Thanks & Regards

Trevor Henry Anthony Shelly
Chairman CEO

Member Letter and Q&A Document

Backing a vital system

In taking on national responsibility for the Genex HerdMonitor in Australia, Jon Down knows he’s backing a good thing. “I want to be part of a product that makes a difference for farmers,” he says. “It’s a struggle to get good staff and technology is filling that gap, and on top of that, staff want […]

New bull honours Greg Tiller

Gippsland farmer Daryl Hoey has had numerous bulls into the AI system, but his latest addition is something special. GT, which is joining the Genetics Australia Jersey portfolio this spring, has been named in honour of Daryl’s great mate, Greg Tiller. While it’s a bittersweet moment, it also gives Daryl great pride to recognise the […]

Genetics Australia re-accredited for China exports 

Australian semen and embryos will soon be exported to China for the first time in more than four years in a major coup for the local industry.  Genetics Australia (GA), including subsidiary Total Livestock Genetics (TLG), has been granted official re-accreditation to export both bovine semen and embryos to China, re-opening a potentially huge market […]

Media Release: Trans Ova Launching in Australia

Camperdown VIC, Australia – On July 1, 2025, Trans Ova Genetics, the global leader in bovine reproductive technologies, will officially launch in Australia in conjunction with Total Livestock Genetics (TLG) in Camperdown, Victoria, Australia, marking a major step in global livestock reproduction innovation. For the first time, Australian cattle producers will benefit from the advanced […]

Introducing Cathy Cole  

Sales Representative – Gippsland, Genetics Australia  We are pleased to announce that Cathy Cole has joined the Genetics Australia team in the role of Sales Representative for Gippsland, bringing over three decades of experience across dairy reproduction, animal health, and agribusiness.  In her role with Genetics Australia, Cathy’s focus is on building strong relationships with […]

Milestone celebration

Jasmine Sloan has celebrated her 10-year milestone with the company by being named the first recipient of the Genetics Australia Staff Excellence Award. Jasmine received multiple nominations from her peers where she was described as always happy to help anyone with a calm, level-headed disposition. The nominees were high in praise of Jas. “She takes […]

Jerseys back on NZ agenda

ST Genetics breeding consultant Jean Macky is taking a strong message back to farmers in New Zealand – it’s time to look at Aussie Jerseys. “I love the capacious style of the Australian cow and I need to convince more New Zealanders about them,” she says. “There is a misconception that cows are treated differently […]

New Bulls Set to Make Waves this year

With the 2025 season well underway, Genetics Australia is excited to share a preview of some of the standout young sires about to enter the market. These bulls represent the strength of our domestic program, now supercharged by our partnership with URUS and the integration of the Peak breeding program — delivering elite global genetics […]

Facing challenges

Jacqui Suares might describe herself as an accidental farmer, but like all farmers she’s faced a lot of challenges over the years. From battling fires, back surgery, raising a child with a disability and confronting cancer, Jacqui has had to deal with more than the usual weather conditions and price concerns. Throughout the journey she […]

Mat expands into TLG role

Mat Dennis is expanding his role with GA to take oversight of the TLG product range. Mat joined GA in February last year as a northern Victorian sales representative, working alongside regional manager Jon Holland, and will now add TLG product specialist to his portfolio. Mat is based at Calivil where he farms with his […]