loader image

Celebrating Our Successes

Apr 23, 2024

Australian farmers have been urged to celebrate their successes as figures emerge showing just how valuable the genetics industry is to the agricultural economy.

During the GA 2024 conference, DataGene CEO Matt Shaffer outlined how breeding values had advanced from milk, fat and some protein readings in 1983 to the vast array of traits available today, and from being produced once a year to once a week.

“We can now deliver breeding values within seconds; it’s a big change instead of waiting on the mail,” he said.

The advancements have led to great outcomes for cattle breeders.

“It means we’ve been breeding cows that get better and better,” Matt said. “You see improvement points when genomics were introduced, when we started BPI and changed the focus away from pure production…17 per cent of Australia’s herd is in a fifth lactation or above. That’s amazing – we have amazing cows here and we often forget that.

“Every time a straw goes into a cow, that choice ripples through the generations. Cows that were bred in 1983 are still affecting the trend line today.”

A review last year comparing nine countries across Oceania, Europe and North America confirmed the great genetic gain over recent years in Australia compared to the rest of the world.

In the early 2000s, Australia’s rate of genetic gain was less than half the international average but through the hard work of everyone in the industry, the country is now well above the international average.

“We do a fantastic job and have made great progress and we should celebrate that,” Matt said.

Independent work commissioned by Dairy Australia and DataGene shows DataGene will contribute $980 million to the industry over the next 30 years, an exceptional return on investment with a benefit-cost ratio of 15.8 to 1.

The contribution of the Dairy Australia levy was also significant. In the first seven years of DataGene, DA invested $19 million that has delivered $331 million in outcomes, a benefit-cost of 17.9 to 1.

“We need to stop looking at our navel saying that the rest of the world does a better job than we do. We do a fantastic job and it’s worth celebrating.”

Matt added that future successes would rely on continued industry collaboration.

Backing a vital system

In taking on national responsibility for the Genex HerdMonitor in Australia, Jon Down knows he’s backing a good thing. “I want to be part of a product that makes a difference for farmers,” he says. “It’s a struggle to get good staff and technology is filling that gap, and on top of that, staff want […]

New bull honours Greg Tiller

Gippsland farmer Daryl Hoey has had numerous bulls into the AI system, but his latest addition is something special. GT, which is joining the Genetics Australia Jersey portfolio this spring, has been named in honour of Daryl’s great mate, Greg Tiller. While it’s a bittersweet moment, it also gives Daryl great pride to recognise the […]

Genetics Australia re-accredited for China exports 

Australian semen and embryos will soon be exported to China for the first time in more than four years in a major coup for the local industry.  Genetics Australia (GA), including subsidiary Total Livestock Genetics (TLG), has been granted official re-accreditation to export both bovine semen and embryos to China, re-opening a potentially huge market […]

Media Release: Trans Ova Launching in Australia

Camperdown VIC, Australia – On July 1, 2025, Trans Ova Genetics, the global leader in bovine reproductive technologies, will officially launch in Australia in conjunction with Total Livestock Genetics (TLG) in Camperdown, Victoria, Australia, marking a major step in global livestock reproduction innovation. For the first time, Australian cattle producers will benefit from the advanced […]

Introducing Cathy Cole  

Sales Representative – Gippsland, Genetics Australia  We are pleased to announce that Cathy Cole has joined the Genetics Australia team in the role of Sales Representative for Gippsland, bringing over three decades of experience across dairy reproduction, animal health, and agribusiness.  In her role with Genetics Australia, Cathy’s focus is on building strong relationships with […]

Milestone celebration

Jasmine Sloan has celebrated her 10-year milestone with the company by being named the first recipient of the Genetics Australia Staff Excellence Award. Jasmine received multiple nominations from her peers where she was described as always happy to help anyone with a calm, level-headed disposition. The nominees were high in praise of Jas. “She takes […]

Jerseys back on NZ agenda

ST Genetics breeding consultant Jean Macky is taking a strong message back to farmers in New Zealand – it’s time to look at Aussie Jerseys. “I love the capacious style of the Australian cow and I need to convince more New Zealanders about them,” she says. “There is a misconception that cows are treated differently […]

New Bulls Set to Make Waves this year

With the 2025 season well underway, Genetics Australia is excited to share a preview of some of the standout young sires about to enter the market. These bulls represent the strength of our domestic program, now supercharged by our partnership with URUS and the integration of the Peak breeding program — delivering elite global genetics […]

Facing challenges

Jacqui Suares might describe herself as an accidental farmer, but like all farmers she’s faced a lot of challenges over the years. From battling fires, back surgery, raising a child with a disability and confronting cancer, Jacqui has had to deal with more than the usual weather conditions and price concerns. Throughout the journey she […]

Mat expands into TLG role

Mat Dennis is expanding his role with GA to take oversight of the TLG product range. Mat joined GA in February last year as a northern Victorian sales representative, working alongside regional manager Jon Holland, and will now add TLG product specialist to his portfolio. Mat is based at Calivil where he farms with his […]