Sales Representative – Gippsland, Genetics Australia
We are pleased to announce that Cathy Cole has joined the Genetics Australia team in the role of Sales Representative for Gippsland, bringing over three decades of experience across dairy reproduction, animal health, and agribusiness.
In her role with Genetics Australia, Cathy’s focus is on building strong relationships with farmers and providing tailored support across the entire GA product range — from genetics and reproduction tools through to merchandise and herd monitoring solutions. She’s committed to being on farm, understanding your needs, and delivering practical solutions that add value.
Cathy has worked in the Herd Improvement industry for the past 2 years, where she specialised in genetic planning, bull team selection, and client development. She’s also worked in retail management at Petstock, run her own livestock transport business, and continues to operate a boutique dairy goat farm offering AI services, breeding support and product development.
With hands-on experience in both the dairy and equine sectors — locally and internationally — Cathy brings a practical, grounded approach to her work, backed by deep industry knowledge and a passion for helping farmers succeed.
Whether you’re planning your next joining or just looking to have a conversation about how GA product range can fit into your system — Cathy is ready to help.
