Mat Dennis is expanding his role with GA to take oversight of the TLG product range.
Mat joined GA in February last year as a northern Victorian sales representative, working alongside regional manager Jon Holland, and will now add TLG product specialist to his portfolio.
Mat is based at Calivil where he farms with his parents and the expanded role gives him plenty of opportunity to continue his love of genetics and breeding.
“My passion is to breed good cows, no matter who it’s for and what kind of system it’s for,” he says.
Mat has been working in the genetics field since 2012 when he joined Wellbred Genetics as a re-seller. In 2015 he moved to a similar role with National Herd and started his own reselling business Dennis AB in 2018 before joining GA.
Mat’s expanded role will ensure oversight and promotion of the TLG product range after the departure of TLG sales manager Darren Fletcher.
“Given the strong reputation of the brand and its products, we are committed to maintaining TLG as a distinct and respected entity,” he said.
“It’s not just about sales; it’s about developing the bull team and promoting everything to ensure we continue to grow the TLG market.”
“I’m still active on the dairy farm with my parents, milking about 220 cows and calving year-round, but I love the genetics side of things and want to keep expanding my work in the industry.”
Mat will also continue his current responsibilities as a GA sales representative in Northern Victoria.
TLG is currently reviewing how the fresh sexed semen side of the TLG operations will be managed.
