For the first time, Australian cattle producers will benefit from the advanced IVF technologies developed by Trans Ova Genetics—the global leader in bovine reproduction.

Through our Joint Venture with URUS, we’re proud to announce that Trans Ova Genetics— the global leader in in-vitro fertilization (IVF) embryo production—is being integrated into the local market.

We have already begun implementing Trans Ova’s proven processes and systems into our laboratory, and two of our team members have completed extensive training in the United States.

As a brand within the URUS family, Trans Ova is the largest IVF provider globally, consistently producing the highest volume of high-quality cattle embryos. Its reputation as the best in the business will be a major advantage for Australian producers seeking reliable, top-tier reproductive solutions.

Trans Ova is internationally recognized for its superior animal husbandry and reproductive expertise. The company operates through an integrated network of regional centres, satellite locations, and on-farm services. We’re proud to share that our TLG Centre in Camperdown will become the first Trans Ova centre in Australia.

With the growing demand for IVF services, local farmers are increasingly seeking systems that consistently deliver better embryos and better calves—and that’s exactly where Trans Ova excels.

As part of the system implementation, our embryologist Tineke Jehu spent six weeks training in the U.S. earlier this year, while centre veterinarian and embryo transfer specialist Dr. Ezequiel (Eze) Boretto completed training with Trans Ova in May.

The experience has been both educational and affirming.

“Trans Ova has dedicated people for every part of the IVF process,” said Tineke. “At GA, we do a bit of everything, so I had the opportunity to rotate through each specialty area. My experience was mainly lab-based, including time at their ‘IVF University’ in Iowa and their satellite centres in Idaho. It was incredibly valuable—and a confidence boost to see that we are aligned with the global standard.”

Eze, who is spent roughly 70% of his training time in hands-on work and 30% in the lab, shared a similar perspective:

“It’s very rewarding to learn from a company considered the best in the world at IVF,” he said. “We’re proud to be collaborating with Trans Ova to bring their legacy to Australia. Their values align with ours—doing what’s best for clients. They started small 40 years ago and have grown to nearly 500 employees.”

Until now, Trans Ova Genetics was not available through any local provider—farmers could only access their embryos through private import. With this partnership, local producers will soon have direct access to Trans Ova’s leading-edge reproductive technologies.

A formal launch of the local Trans Ova operation will be announced in the near future. We look forward to sharing more about how this partnership will benefit Australian cattle operations and the broader livestock industry.