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Beef on the menu

Jun 3, 2025

The URUS family came together at the Zoetis AngusEXPO, showcasing out mission of “Better cows for a better world”.

Australia’s Angus beef is firmly on the international menu after the Neogen World Angus Forum showcased the quality of local product.

Genetics Australia had a strong presence throughout the tour which started in Sydney and continued into central Queensland. The forum attracted 250 international delegates to a pre-expo bus tour, nearly 1000 registrations for a forum in Brisbane and 5000 people went through the expo at Tamworth.

Beef product manager Damien Thomson said the quality of the cattle was the main focal point of the tour, prompting a lot of interest from across the globe but particularly from the European Union (EU).

One of the highlights was a visit to Millah Murrah at Bathurst where Millah Murrah Tiny Dancer T438 was on display.

“It was amazing to showcase one of the best bulls in Australia to 250 international delegates on the bus tour,” Damien said. “The response was really positive. A lot of breeders were really impressed with his foot quality, his docility with so many people around looking at him and his overall type. He has an incredibly strong head with amazing sire appeal and really good rump muscle in his hindquarter. He’s a very impressive overall package.”

Tiny Dancer is the $70,000 high selling two-year-old from Millah Murrah’s 2024 bull sale. He was purchased by Gundungarra Angus Stud at Robertson. Genetics Australia has global semen distribution rights and he is now available for export qualified semen.

Overall, there was huge interest in Australian genetics, particularly from the EU. “Because it’s so hard to access semen from around the world because of the strict collection protocols, they are particularly on the hunt for Australian genetics,” Damien said.

“They could see that our beef is among the best in the world. Everyone was extremely impressed with the carcass quality. The data from the World Angus Evaluation has really shown that strength, and they were impressed with fertility, structure and overall type.”

There was interest from the UK, Ireland, Portugal, Romania, Italy, Czech Republic, Germany and Estonia.

There was not a lot of discussion about American tariffs, though there was an understanding that China looks to be turning to Australia for importing beef and Angus genetics.

WE’RE HIRING: Beef Sales Consultant

Are you passionate about the future of beef production and ready to combine your commercial drive with technical expertise? Join Genetics Australia and play a pivotal role in helping producers improve herd performance, profitability, and long-term sustainability. Apply now! Drive beef sales growth across Queensland & Northern Australia Partner with producers to improve herd performance […]

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